In the glum state of the economy and down financial markets, individuals and businesses are increasingly looking to the cost side for more money. For the homeowner, the smartest investment to be made is in increasing the home’s energy efficiency. Increasingly, people all over the world are now recognizing that solar water heating is clearly the biggest bang for the buck: It’s one of the only places that you can invest a few thousand dollars and be guaranteed to enjoy a return as much as five times the initial investment - completely tax free! By cutting the cost of the associated water-heating utility by up to 90%, the hedge against rising energy costs means that the homeowner is now the owner of the primary water heating utility. This is important to consider because the thousands of dollars spent on energy for conventional water heating is a completely sunken cost - one might as well flush those hundreds or thousands of dollars per year down the drain. On the other hand, investing in solar water heating saves more money each year as energy costs go up, and transfers the initial investment cost directly into the homeowner’s equity.

This technology is one of the most promising for the new economy because it has the lowest barrier to entry with returns that are excellent - and for the simple reason that the sun so proficiently heats water. If you are a homeowner, the time has come to ask yourself, “Why pay for anything other than a system that not only pays for itself, but saves thousands of dollars and untaps a free and clean source of energy?…” See how much solar water heating can save you with PolarSolar’s savings calculator: www.polarsolar.com/savings . On the commercial side, investing in solar water heating is often a “no brainer”. Many industrial users across a wide variety of industries can now finance their solar water heating investment for as much as they pay now for the associated water heating utility. This means that the owner can continue to pay their current rate while paying off their system, and then enjoy the free hot water in as little as two years. The time to invest is now! Whether you own industrial or residential property, an investment in solar water heating will help you achieve lower energy costs in the short term and really high returns in the long term, all while jumpstarting the CLEAN ECONOMY!  JW.